That's the way to ostentatiously and conspicuously waste energy, contribute to the further wreckage of the environment, create visual noise and light pollution, display one's wasteful and mindless consumption and decadence, and draw tacky-ass attention to oneself.
Which is to say, it's perfectly in keeping with Christmas!
Hey, what with the North Korean government being dicks lately, maybe this year we can finally have Christmas at Ground Zero!